Michel Gutsatz is a marketing professor and an international consultant whose interests and skills are in brand strategy, marketing & business model design. His regular presence in China since 2009 makes him one of the most knowledgeable marketers on China and Chinese consumers.

He is Senior Professor of Marketing and former Director of MBAs at Kedge Business School (Marseille – Bordeaux – Paris – Shanghai) where he built the Global Executive MBA into one of the top EMBAs worldwide (No. 47 in the EMBA Financial Times ranking). He is Visiting Professor at CEIBS in Shanghai.

He teaches numerous courses all focused on marketing and branding in the 21 st century:

• Branding Strategies for success

• Business Model Design

• Next Generation Marketing – mastering changes for the 21 st century

• Digital Marketing

• Luxury Marketing & Luxury Brand Management

He is the owner of a family niche perfume Maison, created in 1975 by his perfumer father Yuri Gutsatz. Le Jardin Retrouvé is the very first niche perfume brand – the brainchild of Yuri’s vision at the source of a major industry today. Le Jardin Retrouvé has been relaunched in 2016 with artist Clara Feder as its Creative Director.

His blog BrandWatch at www.michelgutsatz.com is a reference in brand strategy.

He is the author (with Michel Chevalier) of “How the World’s Top Brands Provide Quality Product & Service Support” (Wiley, 2012) and (with Gilles Auguste) of “Talent Management – Leading & Managing Luxury Brands” (Palgrave Macmillan, 2013).

Prior to that Michel was Managing Director of an Image Strategy Agency, defining image strategies for BtoB and BtoC brands, designing logos, packagings, brochures and merchandising items consistent with brand strategy recommendations.

As Human Resources and Internal Communication Director of the Bally Group in Switzerland, member of the Executive Committee, he redeveloped the whole HR function and redesigned the Bally in-store service strategy, convinced that service & retail are critical to the success of a brand.